Standing out on Instagram

Hello there!
I recently wrote a Guest Blog Post for Rapid Marketing on ‘How to stand out on Instagram’ and thought I would share it on here too…so here goes!
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Thinking back to when I first started out on Instagram, being surrounded by super creatives with great talents, as a newbie I was totally intimidated and really didn’t know where to start.  Looking at my most favourite accounts to follow I started to realise they all had a unique and recognisable style.  I would immediately recognise one of their images when it popped up on my feed, without having to even see their name.  Little did I realise at that point, the months, maybe even years of hard work (and most likely tears and tantrums) which it would have taken them to create this unique style.
Find your style
Having been on Instagram for over 3 years now, it has taken the majority of that time to discover my style.  Finding your style takes hard work, dedication and the courage to try something new; But the outcome is a feed that exudes passion, personality, and individuality in a way that taking someone else’s simply cant.  Along the way I have taken risks with outcomes that weren’t what I had hoped for – plummeting engagement, loss of followers – but I picked myself up, dusted myself off, made a few minor tweaks and tried again.  I needed to take these scary steps to get it right.  Ultimately this was how I truly began to understand my own personal Instagram style and subsequently, what works for me as a creative.  The learning, the mistakes and the successes are all a vital part of this journey.
Creator Authenticity…
I was (and at times still am) influenced to create images I think Instagram wants to see, without considering what I want to create.  Its so easy to get caught up chasing the aesthetics of what I think Instagram wants to see and then forget to ask myself what to I want to see and create.  Instagram has become an echo chamber of ideas; we are all drinking from the same mug of inspiration, so it is to be expected.  We follow the same people, ‘like’ the same posts, see the same trends, the same places, so, naturally, at times, the content we surround ourselves with can feel repetitive.  It is totally saturated with cups of coffee, bunches of peonies, food flatlays, and of course, there is not a thing wrong with this, we all enjoy seeing them on our timelines and they do make beautiful images.  However, it can become more challenging to grow your following when the market it so saturated, and the competiton is fierce.  This is where I felt my images needed to stand out, to grab attention and hold interest.
The Instagram Community is Massive – there really is a someone for everyone…

Standing out from the crowd on Instagram will only ever be a good thing and you will always find someone who is interested in your content.  For me picking a couple of things I have a passion for and really concentrating on creating content around those has been key.  You’ll find more success on Instagram doing one thing brilliantly, than you will doing a few things average.  My Instagram journey has (and still is) about pushing boundaries, challenging my mind, asking questions, stretching my skills and most importantly taking risks.  I am constantly striving to do more, always posting my best, surprising my audience, sharing content that wows and winning users over through my content.  I suppose the challenge always is staying positive and keeping up the momentum.

So are you going to join me in standing out from the crowd on Instagram??
Hope you enjoyed reading, as much as I enjoyed writing!
Collaborations, LIFESTYLE

Sleeping Soundly in Collaboration with Future Weighted Blankets

Hi there!

When Future Weighted Blankets got in touch to ask me to review one of their blankets, I absolutely jumped at the chance!  I first came across weighted blankets around 7 years ago when I worked in a school for children with disabilities.  I supported kids in the advanced support unit of the school where needs were high and complex.  We used the weighted blankets regularly in this setting to provide calm, reduce anxiety, focus abilities in the classroom and avoid outbursts where possible.

Before I got the blanket for myself, I was hoping that it would reduce my anxiety, help with restless legs and promote a good nights sleep.  (Not asking for much was I?!)  Fast forward to today, I have now slept with the weighted blanket for 2 weeks.  Firstly, can I just say I am totally blown away by the effects.  I honestly could not have wished for anything more from this blanket.  It has given me the feeling I am getting a big hug all night long!!  The sense of security and tranquility it has provided has really helped sooth my everyday stress and anxiety and improved my sleep.

Ash is forever “commenting” on how restless I am in bed and how this also affects his sleep (I mean, dear love us all if a man doesn’t get his 8 hours!!!); and even he has noticed how uninterrupted my sleep has been.  I really feel the quality of my now uninterrupted sleep is much better which has allowed me to have a more restful night. Studies on these blankets show they trigger happiness hormones and I have to say it really helped relax me.

The quality of the blanket itself and the 2 covers it comes with are high and it is constructed really well.  The covers are made of eco friendly silky bamboo, soft cotton and one is textured which would be perfect for a little ones sensory needs.  The small pockets in the duvet keep the beads in place and I didn’t find the beads shifting at all when using it and the duvet stayed in place within the cover.

If anyone else out there is struggling with sleep like I was, you will know how it affects your daily life with keeping focus and concentration (queue Jill putting TV remotes in the fridge and butter in the tumble dryer!!!).  As a working Mummy sleep is so so precious to me and vital to functioning effectively.  I am looking forward to reaping more benefits from this blanket in the coming months/years and so are my family!


To find out more about investing in a blanket please check out Future Weighted Blankets on Instagram here

To buy a blanket click on the link here

If you have any other questions, as always please get in touch!

Hope you enjoy reading, as much as I enjoy writing!